# Explore.org: a Vuild case study

> Bringing the planet's wildest live cams to every screen.

- Active: 2012 – 2018
- Versions: v1.1 – v5.4
- Sector: Non-profit · Streaming
- Platforms: iPhone · iPad · Android · Apple TV
- Engagement: Consumer remote-cam system for mobile & TV
- Funded by: Annenberg Foundation
- Live: https://explore.org

The Explore.org app suite spans iOS, Android and Apple TV. Averaging a 4.3 rating over hundreds of thousands of installs, these live-streaming apps entertain people worldwide, every day.

## Challenge
An app that could stream a constellation of global cameras whenever they were live, plus a video player, featured clips and documentaries, playback, photo galleries and social engagement built in.

## Research
In-depth research, stakeholder interviews and market analysis defined the key objectives. Those insights guided a robust, well-tested product that was accessible and consistently grew engagement.

## Results
Popularity grew quickly, and unique social campaigns earn more viewers every year. Averaging a 4.3 rating, the apps keep bringing joy to people, raising awareness and finding their way into the headlines.

## Conclusion
Explore.org began with great live content that needed a larger audience. Through thoughtful design, a robust feedback loop and constant iteration, the suite reached hundreds of thousands of downloads. In 2018 app development moved in-house.

## Services
- Native iPhone & iPad app (v1.1 – v5.4)
- Native Android phone & tablet app (v1.1 – v5.4)
- Apple TV app (v1.0 – v2.2)
- Remote cam system (internal)
- Graphic, visual & icon design
- Content & asset selection
- ASO & SEO
- UI / UX consulting

## Key numbers
- 4.3★: average store rating
- 100k+: installs across the suite
- 6 yrs: of continuous releases

### Highlights
- Over 100K installs (iOS/Android)
- Average 4.2 rating
- Bug & crash free code
- Millions of shares
- Growing substantially
- Featured in the popular press

### Tasks
- iOS & Android design
- iOS & Android development
- Apple TV design & development
- Robust testing, error handling
- SEO & growth advice
- UI/UX design

### Core products
- iOS App
- Android App
- iOS & Android
- System management
- Live cams from around the world

### Extra features
- Photo galleries
- Documentary films
- Popular & trending
- Highlights & reruns
- Snap & share live screenshots

> "I love the TV app, we have it streaming in our office." (Charlie Annenberg, Founder, Explore.org)

## Pearls of the Planet (Apple TV app)
2016 – 2018, v1.0 – v1.8

To celebrate the launch of Apple TV’s app store, Explore.org commissioned us to create an Apple TV app for their interactive exhibition, Pearls of the Planet. The app is still available on the App Store today & watched by people around the world.

### Highlights
- Early, fast launch
- High quality design
- Bug-free code
- Updated videos

### Tasks
- Apple TV development
- Beta testing
- General tech support
- UI/UX design

### Core products
- Apple TV app v1.0 – v1.8
- Remote controlled
- Live stream search
- Siri

### Extra features
- Accompanying exhibition
- Info screen
- Early access
- Search

HTML version: https://vuild.com/explore

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Vuild is an independent design, product, engineering and Super Intelligence studio, independent since 2012. It has shipped 100+ products with 1M+ installs and 1B+ views, for clients from Y Combinator startups to the United Nations. Contact: hello@vuild.com · https://vuild.com/contact