A non-profit division of The Annenberg Foundation.
Work Performed
Consumer remote cam system for mobiles.
Summary
Active 2012-2018
The Explore.org app suite includes iOS, Android and Apple TV. Averaging a 4.3 rating over hundreds of thousands of installs, these livestreaming apps entertain users worldwide every day.
Products and Services Delivered
Native iPhone and iPad app (v1.1 – v5.4)
Native Android mobile and tablet app (v1.1 – v5.4)
They needed an app that could stream a variety of global cameras when they were live, a video player and additional features including featured clips/documentaries, playbacks, photo galleries and social engagement elements.
Research and Discovery
In-depth research, stakeholder interviews and market analysis were conducted to identify key objectives. These insights guided development of a robust, well-tested product that was accessible and grew user engagement.
Mark Zuckerberg discussing Explore.org at the Facebook Live launch.
Solution
Using a rapid prototyping, testing and feedback process, the design prioritized a user-friendly interface that was consistent across all platforms. Beta testing involved representatives from the Explore.org community and staff. The trial phase allowed for refinements to the user interface, feedback on potential features and the resolution of technical issues.
Launch
The launch strategy focused on leveraging Explore.org’s large community and partnerships, including Mark Zuckerberg who discussed it during his Facebook Live launch event. The app has always been free for anyone to use, helping its steady growth.
Results
Popularity for Explore.org’s streaming apps grew quickly and their unique social marketing campaigns earn more viewers every year. Averaging a 4.3 rating, their streaming apps continue to bring joy to users, increase awareness and find their way into the headlines.
Conclusion
Explore.org began with great live content that needed to find a larger audience. Through thoughtful design, a robust feedback loop and constant iteration, their suite of apps now have hundreds of thousands of downloads. Entertaining users worldwide every day.
In 2018, Explore.org’s app development was moved in-house.
