Heritage retail · E-commerce
Piedàterre
Venetian craft, carried into a modern digital storefront.
Zero to one: blank sheet to go-to-market
2020 – 2023
Shopify · POS · Marketing site
Paul DeneveFormer YSL CEO & ex-Apple VP
Stuart ParrDesigner & Eminem’s IP manager
Piedàterre Venezia is an Italian heritage brand making traditional Friulane slippers. Vuild built the technology behind their e-commerce business from launch, including point-of-sale integration. They've grown rapidly and now have three physical locations in Italy.
- E-commerce store with POS
- Marketing site
- Graphic, visual & icon design
- Content & asset selection
- SEO
- UI / UX consulting
Classical design, with a modern touch
Mobile commerce
Storefront, mobile and point of sale in one system
Challenge
A beautiful Shopify experience that honoured a heritage story while spotlighting the modern update to the product, plus the extra features needed to complement their physical store and inventory.
R & D
Extensive interviews with stakeholders and staff defined the brand identity and audience. The goal: a digital extension of the in-store experience, Italian craftsmanship and personal service, online.
Results
The move to Shopify, the rebrand and an integrated inventory system improved efficiency, organised stock and let them grow more effectively, positioning the brand to expand quickly.
Conclusion
Piedàterre began with a beautiful heritage product and a strong team. Thoughtful research, applied stakeholder feedback and simple design are helping them become a leader in their niche.
Amazing stuff. Very grateful for your help.
Paul Deneve, Co-owner, Piedàterre