E-commerce · Merch design
General Flynn · TSS
An apparel brand, its merch and three online stores: General Flynn, The Shirt Show and America's Future.
Overview
The Shirt Show started as our own apparel brand for original American-made designs. Its General Flynn line, the three-star stencil tee, #JusticeForAll and #FightLikeAFlynn, became the merch of a movement, which led to helping General Flynn and America's Future stand up their own online stores.
Approach
We built The Shirt Show end to end: brand, storefront, product photography and fulfilment. For generalflynn.com and americasfuture.net we set up e-commerce, and advised on store UI, product ranges, merch and print design, pricing and the path from browse to checkout.
Outcome
Tees, caps and hoodies worn at rallies and events across the country, on stage and on air by General Flynn himself, and by a large online following. Three stores running on one playbook, from design file to doorstep.
The two best-sellers: the three-star stencil and #FightLikeAFlynn
The Shirt Show storefront
The General Flynn store at generalflynn.com
The America's Future store at americasfuture.net, built on the same playbook
A merch storefront built around the movement's rally imagery
